BRIEF: Make A Bigger Impact By Saying Less

BRIEF: Make A Bigger Impact By Saying Less (Image 1)

BRIEF: Make A Bigger Impact By Saying Less underscores the importance brevity takes in capturing people's attention and succeeding in our current environment of distractions and short attention spans. Joe McCormack warns that the consequences of not being brief can be brutal: wasted time, money, and resources; decisions made in confusions; and worthy ideas rejected.

 

 

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