A new ad with 20 strangers kissing for the first time is going viral.
The video “First Kiss,” was created by filmmaker Tatia Pilieva. Pilieva recruited 20 strangers to kiss each other for the first time while cameras were rolling.
The video, posted Monday to YouTube, had more than 23 million views as of Wednesday morning.
In a tweet Tuesday, clothing brand Wren said the ad was for the company's fall 2014 collection.