PETA is giving its two cents to Food Lion, urging the supermarket chain to stop using live animals in its advertisements.
The advertising campaign features a lion telling people about saving money on their purchases by shopping at the North Carolina-based chain. In the campaign, which has run since 2013, the lion ends the ads with the tagline, “That’s just my two cents.”
In a statement on its website, People for the Ethical Treatment of Animals said Food Lion should “create eye-catching ads without resorting to the use of deprived, captive wild animals.”
Food Lion spokeswoman Christy Phillips-Brown said the chain doesn’t plan to change the campaign. She said the company requires filming partners to adopt precautionary measures to ensure the safety and well-being of the lion in the commercial.
(Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)