The University of North Carolina, in collaboration with Nike, is unveiling a new look for its athletics teams – and one that will extend the argyle pattern now used by the basketball team to all sports.
UNC and Nike collaborated on the brand evolution program over 18 months, Carolina said in a news release, consulting with players, coaches, administrators and alumni.
“We are excited to once again partner with Nike, one of the most recognizable brands in the world, to help us refresh and refine our marks and logos,” said UNC Athletics Director Bubba Cunningham. “The changes are subtle, but they celebrate our history and create consistency as we further seek to distinguish our brand. This is our blue and we’re proud of it.”
All 28 North Carolina varsity sports, beginning in fall 2015, will showcase consistent colors, logos, lettering and numerals. The change will expand to all sports in the upcoming seasons, Carolina said.
Carolina will introduce a refreshed primary logo, which will be adopted by all sports teams. The interlocking NC logo dates from the 1800s.
In addition, the argyle pattern – which has been used primarily on the men’s basketball uniform since 1991 – will be adopted as a secondary identity for use by all teams. The use of the argyle pattern came from Alexander Julian, who introduced it to the Carolina basketball uniforms in 1991.
The use of Carolina Blue at UNC dates from 1795, when the dialectic (blue) and philanthropic (white) debating societies of the university chose their representative colors. When football became a popular sport in the 1890s, the team adopted Carolina Blue and white as the school’s colors.
All 28 sports will have Navy blue, black and metallic silver included in a secondary color palette.
Carolina said most retail outlets that sell North Carolina Athletics merchandise will have products with the new branding by the end of April.