RALEIGH, N.C. (WNCN) – North Carolina’s price gouging law is now in effect due to a state of emergency having been declared due to Hurricane Joaquin, Attorney General Roy Cooper’s office announced Thursday.
“A hurricane shouldn’t be an excuse to rip off customers,” Cooper said. “Our strong law against price gouging in times of crisis helps protect consumers as well as legitimate businesses that play by the rules.”
Price gouging, otherwise known as charging too much in times of crisis, is against state law when a disaster, an emergency or an abnormal market disruption for critical goods and services is declared or proclaimed by the governor.
The law also applies to all levels of the supply chain from the manufacturer to the distributor to the retailer.
The price gouging law has been enforced in the past.
“Most North Carolina businesses help their communities in times of trouble, but if you spot someone using this storm to try to justify price gouging, let my office know about it,” Cooper said.
Consumers can report potential price gouging to the Attorney General’s Consumer Protection Division by calling 1-877-5-NO-SCAM toll-free within North Carolina or by filling out a complaint form at www.ncdoj.gov.