DURHAM, N.C. (WNCN) – A new festival in the Triangle is expected to bring thousands of visitors and millions of dollar and organizers are asking Durham leaders for money to make it happen.
Moogfest is an electronic music festival focused on creativity and technology that has been held every year since 2004.
In May, it was announced the festival would move from Asheville to Durham after it lost money in 2014. The Asheville Citizen-Times reported the event lost more than $1.5 million last year, according to a grant application.
Organizers are asking Durham city and county leaders for $125,000 and $25,000 worth of in-kind support for things such as waste collection, equipment and emergency management fees.
Moogfest is expected to have a $5.6 million economic impact in Durham.
Four million of that is direct spending.
Up 5,000 tickets will be sold for the four-day event which includes a conference.
Shelly Green, the president and CEO of the Durham Convention and Visitors Bureau said Durham is a great fit for the festival because of all the tech companies in the area, many of which will provide private sponsorships for the festival.
“To be a sponsor of a festival like this and to have their name associated with something that is so positive will ultimately help them in their recruiting efforts to engage the very best talent that they can,” Green said.
In recent years, the festival has evolved to include a conference for creative and technology professionals. In 2014, Moogfest worked with Google Creative Lab, MIT Media Lab, EYEO and the New Museum on innovative concepts for daytime programming.
The plan is to bring similar partnerships to Durham.
Moogfest is scheduled May 19-22.
Moogfest is a tribute to Robert Moog and the profound influence his inventions have had on how we hear the world. Over the last sixty years, Bob Moog and Moog Music have pioneered the analog synthesizer and other technology tools for artists.