Concern over ‘Krispy Kreme’ included in re-naming of Raleigh children’s health clinic

RALEIGH, NC (WNCN) — More than 6,000 people have signed a petition urging UNC Hospitals to not include Krispy Kreme in the renaming of a Raleigh kids clinic.

UNC announced this month that it would re-name the “NC Children’s Specialty Clinic” to the “Krispy Kreme Challenge Children’s Speciality Clinic.”

The change came after organizers of the “Krispy Kreme Challenge” race committed to raise a total of $2 million for the clinic.

UNC says the namesake is all about the race – and has nothing to do with the Krispy Kreme Corporation.

But we spoke with the director of nutrition policy at the center for science in the public interest …  who started the online petition (https://www.change.org/p/urge-unc-not-to-put-krispy-kreme-name-on-kids-healthcare-facility#petition-letter)

She’s concerned about a  mixed message to kids.

“When they see Krispy Kreme Challenge on the letterhead, on signage, around a health clinic, they’re going to be pretty surprised and think of the doughnut and wonder why there’s this connection between a health clinic and a food that undermines people’s health,” said Margo Wootan, Director, Nutrition Policy, Center for Science in the Public Interest

UNC says other names would not have been as well known as the name of the race.

Their goal is to better show that the money from the “Krispy Kreme Challenge” goes to help “UNC Children’s”

UNC says it is monitoring the response to the petition and talking with donors.

“We are closely monitoring the response to the petition and talking with our donors.  I can’t speculate as to whether or not it will lead to a name change though,” said Leslie Nelson, executive director of N.C. Children’s Promise, UNC Children’s

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