DURHAM, N.C. (WNCN) – A celebration was held in Durham Thursday recognizing the city’s participation in the “Watch for Me NC” campaign, which is designed to stress the importance of bicyclist safety.
The program run by the NCDOT, in partnership with local communities, stresses making sure drivers keep in mind the safety of bicyclists and pedestrians on and near the roads.
Watch for Me NC doesn’t only rely on the law enforcement to crack down on safety law violations, but also uses a proactive approach with safety education campaigns for the public.
The increased safety efforts come as the Durham population continues to grow.
“I see more officers involved watching pedestrians, this started with really just the downtown bicycle patrol doing this from time to time… but now have our great officers working the schools do this before and after school,” said Assistant Chief of Durham Police Ed Sarvis.
Every year more than 2,400 pedestrians and 960 bicyclists are hit by cars across the state.
Campaigns like Watch for Me NC look to lower these numbers and create a culture of heightened awareness.