‘Talk it Out’ underage drinking campaign having impact, McCrory says

Source: Justin Quesinberry/WNCN

RALEIGH, N.C. (WNCN) – Gov. Pat McCrory and the chair of the NC ABC Commission discussed the state’s effort to curb underage drinking saying it is making an impact but work still needs to be done.

The initiative, named “Talk It Out,” launched one year ago on Dec. 3.

In August, the NC ABC Commission launched ads that emphasized the role and responsibility of parents in cutting underage drinking.

The goal is to encourage and empower parents to talk with their children about it.

On Wednesday, McCrory issued a call to action for parents to talk to their kids before the holidays about dangers of drinking.

According to the campaign, a statewide survey found 87 percent of parents see underage drinking as a problem, while 59 percent of them are concerned about their own children drinking.

Last month, “Talk It Out” was launched online as a free course for teachers to help them better educate students about the dangers of underage drinking and substance abuse.

To learn more about the initiative, visit talkitoutnc.org.

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