CBS North Carolina viewership up 56% over same week ratings last year

RALEIGH, N.C. (WNCN)  — In the first full week as the newest CBS affiliate, CBS North Carolina’s total household viewership on a total day basis was up 56 percent and WRAL as the new NBC station is down 27 percent for the same full week compared to viewership for the same week last year.

CBS North Carolina premiered a 5 p.m. newscast on Monday, Feb. 29. This brand new newscast delivered the week’s highest local news ratings for the station and increased ratings for the time period by 48 percent compared to the same week last year. Also, with “Judge Judy” in the 7 p.m. hour, ratings for the time period were up 46 percent compared to the same week last year.

For the week, CBS North Carolina had six of the top ten Network shows in the Raleigh-Durham-Fayetteville television market and five of the top six which were “NCIS,” “NCIS: New Orleans,” “60 Minutes,” “Madam Secretary” and “Survivor.”

“We are thrilled with the initial results from our affiliation change to CBS and the terrific response from our loyal viewers and the community,” says Doug Hamilton, CBS North Carolina Vice President and General Manager. “The award-winning network programming, strong local news and sports additions will position us well for continued growth.”

CBS North Carolina carries the entire CBS programming lineup including top rated shows “The Big Bang Theory,” the “NCIS” series, “The Good Wife” and “Blue Bloods,” while maintaining local programming that viewers enjoy such as “Ellen” and “Judge Judy.”

Visit wncn.com/wncn-tv-listings  for the complete programming schedule.

(Data Source: Raleigh-Durham (Fayetteville) Nielsen daily overnights, Live + Same Day; 3/2/15-3/8/15 final, 2/22/16-2/28/16 final, 2/29/16-3/3/16 final, 3/4/16-3/6/16 preliminary)

About CBS North Carolina:

CBS North Carolina is committed to serving the people in and around Raleigh, Durham and Fayetteville with the most up to date news and weather.  The station was affiliated with the NBC television network for over 20 years before changing affiliations to the CBS television network on Feb. 29.

The station has won numerous awards for Best Newscast, Hard News, Website, Political and Health.  The station has been honored for a public service campaign called Brake4Buses and is fully committed to making a positive impact in the Raleigh, Durham, Fayetteville area.  For more information, visit www.WNCN.com.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media.

CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most recognized in business. The company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media.

CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.

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