RALEIGH, N.C. (WNCN) – The NCAA Tournament generated an estimated $4.6 million in direct visitor spending, according to a report by the Greater Raleigh Sports Alliance.
The first and second rounds of the tournament were held at Raleigh’s PNC Arena from March 17-19.
Total attendance for the three sessions at PNC Arena was 53,447, including an estimated 25,890 unique attendees.
Of all ticket-buyers, 51 percent were from out of state, 25 percent were from North Carolina but not Wake County, and 24 percent were local. Visiting fans accounted for 9,682 total hotel room nights.
“It’s no surprise that the 2016 NCAA Basketball Tournament was a tremendous success for the Raleigh region,” said Scott Dupree, Executive Director of the Greater Raleigh Sports Alliance and Chair of Raleigh’s NCAA Local Organizing Committee. “The NCAA tournament has a long track record of doing exceptionally well in this market. And it’s not just the economic impact. It’s the enormous amount of positive media exposure and branding for this area, for N.C. State as the official host and for PNC Arena.