DURHAM, N.C. (WNCN) – Ice cream makers Ben & Jerry’s unveiled a new flavor in Durham Tuesday that benefits the NAACP North Carolina chapter.
Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield helped introduce the new flavor, Empower Mint, at North Carolina Central University.
Rev. William Barber, president of NAACP North Carolina was on hand as well.
“Years ago, we had to sit down at the counter to try to get ice cream, but now ice cream has come to us to help us counter all the oppression that’s going on,” Barber said.
A portion of the proceeds will go to benefit the NAACP North Carolina.
Ben & Jerry’s said last week the announcement would be made in North Carolina due to “regressive voting laws that have endangered access to democracy for all.”
“North Carolina is justly proud of being first in flight. Let’s not let it be marred by being first in discrimination,” said Cohen.
Greenfield said the NAACP North Carolina was chosen to benefit from the new flavor due to their actions “on the ground.”
“Ben and Jerry’s is at its best when it uses its voice to talk about injustice and it’s also smart enough to partner with groups on the ground that are actually doing the work,” Greenfield said.
Empower Mint is a peppermint ice cream with fudge brownie and fudge swirls.