‘Small Business Saturday’ aims to keep shoppers local

FAYETTEVILLE, N.C. (WNCN) – It was all about buying local on this “Small Business Saturday.”

In downtown Fayetteville, “Prima Wellness Center” played host to several businesses, creating a one-stop shop for customers.

“Our business has actually opened its doors to several other small businesses to also help them as well. We’re actually calling our little event ‘shop small with in small,'” said Auderiaunna Kitterman with Prime Wellness Center.

Organizers said because small businesses don’t have large marketing campaigns, they rely on word of mouth as the best bet for driving up sales.

Shoppers and store-owners in Johnston County said while the Targets and Wal-marts of the world may bring in more money, locally owned shops are just as important.

“Small businesses are the backbone of America, I don’t care what anybody says. America grew up on small businesses, mom and pop organizations. I’m glad someone’s taking time to honor that and promote it,” said Chuck Stallings, small business owner.

Shoppers like Kathy Scott said they grateful for the small businesses.

“I’m just so grateful that people are coming back into small towns and making businesses reappear so we can shop locally and support our neighbors,” Scott said.

“Small Business Saturday” was first sponsored by American Express in 2010.

It falls directly between Black Friday and Cyber Monday.

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