Joel Berry II scored 12 points to lead the Tar Heels (25-6, 13-4), who snapped a four-game winning streak
The Tar Heels (25-5, 13-3) have won four straight following a loss to arch rival Duke two weeks ago.
Video posted on Twitter showed an animated Pitino shouting toward the seats before being led into the tunnel.
Fans with a fake ticket will not be admitted into the Dean Smith Center.
The two schools haven’t met on the gridiron since 1940.
Kennedy Meeks had all of his 13 points and seven rebounds after halftime for the Tar Heels.
UNC finished with a 60-22 edge in points in the paint and a 41-25 rebounding advantage that led to a 27-13 edge in second-chance points.
Grayson Allen scored 25 points.
The biggest college basketball game of the season is set to get underway tonight.
Isaiah Hicks added 14 points for the Tar Heels, who shot 49 percent.